When a city hosts a massive sporting event, it generates a major economic boom. But all too often, local small businesses don't feel that surge because tourists simply don't know they exist—instead, visitors tend to stick to the big-name, familiar spots. So when Atlanta was selected as a World Cup host city, UPS wanted to make sure tourists could easily find the local treasures that keep our communities going.

That’s why we created this campaign to "unbox" Atlanta for out-of-towners, offering them a truly unique local experience. This project was an absolute blast to write—I even got to make a quick cameo, and we had Atlanta Dream legend and co-owner Renee Montgomery hosting the series!