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Dallas Cowboys x AT&T: Big On Big

The biggest telecommunications company and the biggest NFL organization wanted a way to hype up the biggest football fanbase. So we collaborated with Dallas native BigXThaPlug to make the biggest video in sports. I've always wanted to write music videos, thankfully my countless years of watching 106 & Park have finally come in handy.

Created with BBDO LA 

Art Director - Kate Fitzgerald

The video went super viral!

The Fans Have Spoken

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The Rivals Have Spoken

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And They Can't Get Enough Of It

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