AT&T: Madness Loves Company
How do you get March Madness fans to see AT&T as the champion of connectivity? You remind them that Madness is nothing without someone to share it with.
This was a special experience because this was the first time I ever sold a campaign platform and actually got to be on set and in editing sessions in person to help execute the concepts.
Created with BBDO LA and BBDO NY
Art Director: Sonia Di Nicolo
Senior CW: Stuart Tierney
Senior AD: Alex Zermeno
Copywriter: Aaron Marshall
Art Director: Carlos Freire