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AT&T: Madness Loves Company 

How do you get March Madness fans to see AT&T as the champion of connectivity? You remind them that Madness is nothing without someone to share it with. 

This was a special experience because this was the first time I ever sold a campaign platform and actually got to be on set and in editing sessions in person to help execute the concepts. 

Featured in AdAge, AdWeek, and Muse by Clio.


Created with BBDO LA and BBDO NY

Art Director: Sonia Di Nicolo

Senior CW: Stuart Tierney
Senior AD: Alex Zermeno
Copywriter: Aaron Marshall

Art Director: Carlos Freire

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