How do you get March Madness fans to see AT&T as the champion of connectivity? You remind them that Madness is nothing without someone to share it with. 

​

This was a special experience because this was my first time selling a campaign platform that transcended across different lines of business and multi purpose brand usage. It was built out across 20+ other spots using different mediums and platforms.  

​

Featured in AdAge, AdWeek, and Muse by Clio.

​

 

Created with BBDO LA and BBDO NY

Art Director: Sonia Di Nicolo

Senior CW: Stuart Tierney
Senior AD: Alex Zermeno
Copywriter: Aaron Marshall

Art Director: Carlos Freire