How do you get March Madness fans to see AT&T as the champion of connectivity? You remind them that Madness is nothing without someone to share it with. 

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This was a special experience because this was the first time I ever sold a campaign platform and actually got to be on set and in editing sessions in person to help execute the concepts. 

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Featured in AdAge, AdWeek, and Muse by Clio.

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Created with BBDO LA and BBDO NY

Art Director: Sonia Di Nicolo

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Senior CW: Stuart Tierney
Senior AD: Alex Zermeno
Copywriter: Aaron Marshall

Art Director: Carlos Freire