For the 2026 Atlanta Food & Wine Festival, Coke tapped us to create an activation celebrating Atlanta’s iconic, homegrown flavors. As an ATL original with roots running deep throughout the city, Coca-Cola deserved a homecoming like no other. We invited generations of ATLiens to gather, reconnect, and celebrate Coke’s lasting legacy.The experience was a true love letter to Coke's hometown roots, honoring the ATL alumni that makes the city shine. By blending high-octane tailgate energy with a nostalgic house party vibe, we created the ultimate celebration of Atlanta pride and connection.