Miller Lite : NFL Canimations
Miller Lite tapped us to create 10 dynamically action-packed animations that each centered around one of their officially sponsored teams. My love for cartoons has finally paid off.
CD- Nick Stoner and Nick Howard.
Based on each teams identity and fan truths we created distinct spots tailored to each team's based. It's set to go live in September. Here are a few of the developed Canimations.
We will collaborate with Demetrius' line to create the "#988 Reasons You Matter” collection.
Using the social challenge, we will organically pull reasons and strategically place them on the garments so that they are user-facing. The clothing will be a constant motivational tool and reminder.
Proceeds from the collection will be donated to The American Foundation for Suicide Prevention.
To spread the love, each purchase will come with a set of sticky notes full of 988 prewritten reasons why someone matters to you.
Tear off a note and tell someone why they matter.
Using geolocation, we will shine a light on those participating by having a live feed of the hashtag on digital boards.
This launch will be a constant reminder of what the phone number is and what it does.
It reminds you why you matter.