Miller Lite : NFL Canimations 

Miller Lite tapped us to create 10 dynamically action-packed animations that each centered around one of their officially sponsored teams. My love for cartoons has finally paid off. 

AD-Monica Andrade

CD- Nick Stoner and Nick Howard. 

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Based on each teams identity and fan truths we created distinct spots tailored to each team's based. It's set to go live in September. Here are a few of the developed Canimations.

COLLECTION
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We will collaborate with Demetrius' line to create the "#988 Reasons You Matter” collection.

 

 

Using the social challenge, we will organically pull reasons and strategically place them on the garments so that they are user-facing. The clothing will be a constant motivational tool and reminder.

 

 

Proceeds from the collection will be donated to The American Foundation for Suicide Prevention.

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To spread the love, each purchase will come with a set of sticky notes full of 988 prewritten reasons why someone matters to you. 

 

 

Tear off a note and tell someone why they matter.

DIGITAL OOH

Using geolocation, we will shine a light on those participating by having a live feed of the hashtag on digital boards.

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This launch will be a constant reminder of what the phone number is and what it does.

 

 

It reminds you why you matter.